Search Engine Optimisation

Our search engine optimisation solutions leverage the latest search engine algorithms and updates to deliver highly effective results. By keeping up to date with all of the Google and SEO updates, we can work more effectively for our clients. Search engine optimisation (SEO) experts, Softech Digital, delivers the highest quality SEO and web design projects for local, national and global markets. SEO is the process of improving the ranking of your web pages, with the ultimate aim of securing the number one spot on search engines such as Google, Yahoo and Bing. By ranking highly, prospective clients will find your website website easier when they make search engine queries either about or related to your business brand, products or services.

1
First Step

We Get To Know You And Your Customers

The first and arguably the most important phase is to get to know your company and your online marketing requirements, what your goals are, and what you’re looking to achieve.

 

We take time to get to know your buyers – who they are, the content they engage with, what drives them to purchase, and how you can start reaching them effectively.

2
Second Step

We Review How You’re Currently Doing

We audit your current site and SEO tactics to determine what you are currently doing right and what we need to do to improve your strategy.

 

Once we’ve taken a look at your current strategy, we can assess where you are in regards to the competition, and what you need to do to compete.

3
Third Step

We Put Together An Effective Plan

A well put together SMART plan is the corner stone of any online marketing campaign. We’ll establish a realistic & effective SEO strategy based on factors such as market competitiveness, and your business goals.

 

Understanding what needs to be achieved, how we’re going to do so, and what the success metric is (rankings, ROI, conversions) is crucial to a successful ongoing marketing relationship.

4
Fourth Step

Action!

We put our plan into action, using the strategy to inform our SEO activity on an ongoing basis, with regular reviews to ensure that you’re still in line with industry updates, search engine algorithm changes, and to allow for any shifts in business position/seasonal considerations.

 

We implement all aspects of our SEO campaigns in-house, including PPC, Web, Content, and Social, to name a few. This cuts back on time wasted toing and froing between companies offering different services, and means we’re flexible enough to change up our approach.

Our company understands that the web needs of each client are different and every one of them needs a specific approach which should be individually tailored to. Our expertise in affordable local SEO and web marketing services has made us a favourite among businesses based in LondonKentSussex and Surrey.

Why Do You Need SEO?

A simple question, but with a vitally important answer; you need SEO to improve your search engine rankings to increase traffic, boost your leads and sales and grow your business. Ultimately, if people can’t find you, how can you offer them your services or products?

There are many ways to help your website rank organically and improve how popular your site can be. If you would like to know more about this process, then please do not hesitate to contact us so we can give you a free assessment and search marketing appraisal of your current SEO. Our methodologies abide by all the latest algorithm updates by Google, including all Penguin, Panda, Hummingbird and Pigeon updates.

What Is Search Engine Optimisation?

Search engine optimisation or SEO as it is also called, refers to the art and science of leveraging the algorithms of various search engines such as Google, Yahoo, Bing, among others, to build a credible presence on the World Wide Web. Everyone needs search engine optimisation whether they are a small agency that caters to the local market or a multinational company that deals in national or world markets. A properly optimised site will use the best practices in the SEO industry to ensure the website attracts the necessary number of visitors.

What We Do – SEO Services

SEO involves the application of complex guidelines and adept techniques in the design, architecture, coding, content, promotion, and linking of your website. It starts with intelligent research on the best keywords or search queries your customer prospects search in Google. We’re experts in search marketing and have the resources and professional staff to help you make a difference to your rank on Google. Our search marketing packages start from as little as £575+VAT a month – a small investment for something so valuable for your business.